Business website launch checklist

1. Technical SEO

• Every page has a unique title (max. 60 characters) and meta description (max. 160 characters).
• Headings are logically structured: one H1 per page, H2 and H3 according to hierarchy.
• URLs are clean, readable and free of unnecessary parameters.
• Images have alt text and are optimised (WebP, lazy loading).
• The website has an XML sitemap and a correctly set robots.txt.
• Canonical tags are set on every page.

2. Google and search engines

• The site is registered in Google Search Console.
• The site is registered in Bing Webmaster Tools.
• A Google Business Profile is set up (if you have a physical location or operate locally).
• Traffic measurement is active and respects GDPR (anonymous measurement, no cookies).

3. Performance and security

• The website runs on HTTPS.
• Lighthouse scores are at least 90 for performance and SEO.
• The website is responsive — it looks good on mobile, tablet and computer.
• Loading is fast — Core Web Vitals in the green zone.
• Forms and sensitive data are protected.

4. Legal essentials

• The website contains a privacy policy (GDPR).
• The website contains terms and conditions (if you sell or collect data).
• A cookie bar or notice is set up correctly.
• Company contact details (company ID, address) are visible.

5. Content and functionality

• All pages have meaningful content — no 'Lorem ipsum'.
• Links lead correctly — no 404s on important pages.
• Phone numbers and emails are clickable (tel: and mailto:).
• Forms work and messages reach the correct address.

Conclusion

This checklist covers the basics that separate a professional website from a half-finished product. Every website I build goes through these checks — because a launch is not the goal, it is the beginning.

If you want your website to pass a professional review, take a look at technical SEO or write to me — I will be happy to help.