Real estate website for Dvořák Reality

The small family estate agency relied mainly on listing portals (Sreality), where it blended in with competitors. It wanted its own website that builds the brand, collects enquiries directly and is visible in search for the regions where it operates. It was essential that the team could manage listings themselves — without having to call a developer for every change.

I built the website precisely to the needs of a small estate agency:

• Custom property catalogue — a clear list of sale and rental offers with a photo, basic parameters and price.
• Property detail page — every property has its own page with a photo gallery, full parameters, map and direct enquiry form.
• Admin panel — the agency adds, edits and withdraws properties itself without a developer. An intuitive interface anyone on the team can use.
• Filtering and search — prospective buyers and tenants easily find a flat or house by location, price, layout or offer type.
• Local SEO pages — dedicated pages for the regions where the agency operates (Prague-West, Beroun), so interested clients find it in search.
• Tool integrations — Google Search Console, Seznam Webmaster and Google Business Profile for maximum visibility.

The website loads within a fraction of a second and achieves high Lighthouse scores for both performance and SEO. It is correctly indexed in Google and Seznam, and thanks to local pages it attracts interested clients from the regions where the agency operates.

Local SEO is more important for a small estate agency than trying to compete nationally with large portals. Well-built pages for the locations where you operate will bring you prospective clients who are actually searching for properties in your region.

A simple admin panel means a website the client actually uses. If managing listings is too complicated, the website becomes outdated. An intuitive admin means the catalogue is always up to date — and an up-to-date catalogue generates enquiries.

A fast, clear catalogue increases the chance that a visitor will send an enquiry. Every second of delay means lost visitors. When the website loads quickly and looks professional, people trust that the service will be equally high quality.